The annual Sportsradio 1250 Toy Drive, held outside in Oak Creek, started Monday with a goal of $40,000 worth of new toys.
A new, unwrapped toy or cash can be dropped off between 5 a.m. and 6 p.m. at the company's Oak Creek location, 501 W. Rawson Ave. Donations can also be made online.
Toys from the drive, which has been held for the past five years, are delivered to Children's Hospital.
Sportsradio 1250 (WSSP-AM) will broadcast live from the Farm and Fleet parking lot throughout the week.